Senior social media use has nearly doubled in 2010 over the prior year with 42% engaged. Many are embracing new networking tools. Between April 2009 and May 2010, social networking use among internet users ages 50-64 grew by 88%–from 25% to 47%.
During the same period, use among those ages 65 and older grew 100%–from 13% to 26%. If we are seeking ways to engage seniors in long term lifestyle change toward wellness participation this social networking skill could really help us make a difference.
Mary Madden, Senior Research Specialist and author of the report explains, “Email is still the primary way that older users maintain contact with friends, families and colleagues, but many older users now rely on social network platforms to help manage their daily communications.”
One in five (20%) online adults ages 50-64 say they use social networking sites on a typical day, up from 10% one year ago.
Among adults ages 65 and older, 13% log on to social networking sites on a typical day, compared with just 4% who did so in 2009.
At the same time, the use of status update services like Twitter has also grown—particularly among those ages 50-64. One in ten internet users ages 50 and older now say they use Twitter or another service to share updates about themselves or see updates about others.
Let’s be creative – think about how our friends and their support of our new habits can for success. Daily Mile and Runkeeper were built on these premises. Groups are sprouting up in Twitter, like Twitter Exercise Motivation Team. Even insurers like Liberty Mutual are Twittering for activity motivation.
Let’s start a dialog about how this social networking “hobby” can support long term wellness participation -comments? For a head start in this direction my favorite expert is Biray Alsac, check out her blog.
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